1.Narrative based music video: This kind of music video has a story line which enables the viewer to further understand the lyrics and meaning behind the song.
2.Performance based music video: Where the artist/band physically perform to the camera usually on a stage or in a studio.
3.Abstract music video: An artistic approach, the video may have a subtle meaning or none at all.
Narrative Music Video: Sam Smith - I'm Not The Only One
This is an example of a narrative music video as in it, Sam Smith explores the fallout of a fictional extramarital affair that symbolises a similar experience that he went through himself. Actress Dianna Agron plays the role of a devastated wife that shows exactly how much the affair hurts: After some drunken crying, she sneaks out of her house in an attempt to catch her husband in the act and returns home before burning his clothes in their front garden. Actor Chris Messina plays the cheating husband in the narrative video. By assisting his music with this particular video, Sam Smith is introducing an even more emotive element to his song and is ensuring that his audience will understand the true meaning of the song and the issues he is raising within it, as lyrics alone can sometimes be easily misinterpreted or misunderstood.
Performance Music Video: Catfish And The Bottlemen - Kathleen
Although slightly abstract due to the tainted red and green filters used on the video and the hazy "double vision effect" this video displays the band "Catfish And The Bottlemen" performing one of their songs to the camera, making it a performance based music video. The Camera mainly focuses upon lead singer Van McCann with a series of close ups and individual long shots, before jump cutting to wide shots of the entire band. The entire video is mainly made up of quick jump cuts between a variety of shots, giving it a disjointed and chaotic atmosphere to emphasise Van's emotions. A man who is clearly very in love and unable to think clearly, the double vision and colourful filters support this.
Abstract Music Video: Gotye - Somebody That I Used To Know
This music video is abstract not only because of the obvious abstract art that the singer has been painted in itself, but because the lyrics of the song and the video do not obviously assist each other in portraying a definitive meaning. It is very much open to personal interpretation. For example, from my point of view the lyrics of the song are explaining a dysfunctional relationship, perhaps between Gotye and the female in the video and we could suggest that the video is symbolising their story and emotional journeys with the paint. As he mentally enters his memories of the old relationship through the lyrics he is singing, the paint begins to slowly cover his entire body. The female, Kimbra enters the shot already painted, perhaps indicating that at this point in the song, she is very much invested in the relationship with him. She moves closer to him as she breaks up with him, then moves away as she cuts him off. At this point the paint is removed from her body because she is moving on with her life. However, Gotye has not yet moved on, so he remains painted. However, this is just one interpretation and is not made obvious purely by the video itself. The video acts as a catalyst for individual thought and interpretation and is therefore an abstract music video.
Christian Metz Model Of Genre Development
Christian Metz explored the development of genre film and suggested that all genres pass through four phases.
The Experimental Stage
The Classical Stage
The Parody Stage
The Deconstruction stage
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Metz's Model Applied to Horror Films
The Experimental phase refers to the first phase of films which experimented with the horror genre within its narrative. Because these "experiments" were the first of their genre, they helped to form the narrative conventions for horror films that are still used today,
The Classical phase refers to films that continued to form the narrative conventions of the horror genre but in its most successful period, films that did this include Dracula and Frankenstein.
The Parody phase refers to films that have taken the horror genre and combined it with comedy in order to "make fun" of them in a comical way. Films like Scary Movie are a good example of this.
This leads on to the Deconstruction phase which is more modern and refers to films that have taken elements of the horror genre and combined them with other genres to form Sub Genres. For example Science Fiction horror films such as "The Mist".
Metz's Model Applied to Music Videos
The Experimental Phase
The Beatles - If I Fell 1964
Queen - Bohemian Rhapsody
The Classical Phase
Michael Jackson - Beat It
The Parody Phase
"Weird Al "Yankovic - Eat It
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