First Draft And Audience Feedback

What have you learned from audience feedback?

Our Initial Critique:

• Our music video is still missing a lot of footage as we have not finished filming certain scenes and part of the lip syncing. 
• The footage has not been rendered so it is not very good quality at the moment
• The birthday party scene was filmed in low quality and to fix this, we aim to make it look like a home movie by applying a record and time effect, but this has not been completed yet.
• The narrative has not been made clear as we are missing the footage that explains what the skeleton is a metaphor for.

Questions for our audience:

• Do you think our video matches the genre of the music well?
• Do you understand the narrative?
• What type of audience do you think would like this video?
• Which channels do you think this video would be aired on?
• Can you tell that there are issues with white balancing in the video?
• Do you think we have incorporated our props effectively? i.e the skeleton
• Do you think we have used humour well in our video?
• What would you do to improve our video?
• Do you think the lip syncing looks natural in the video?
• What do you like about the video? What have we done well?

November feedback

I like the pots showing how you achieved effects on the print production.  THis is what we want to see in terms of documenting the creative process.

 A basic risk assessment, a basic production schedeule,

An attempt to contact the artist shows a willingness to avoid copyright issues.

Storyboards are thorough, if lacking in artistic skill and will aid the direction of the production.

The plot synopsis is thorough.

 You have begun to add some research which is more focused and personalised.  You also offer some discussion of a target audience which can be developed.

You are working at level 2/3 and are capable of the higher grades suggesting that if you apply yourself now you will reap the rewards with a high coursework mark.

Document the creative process and make your input clear.

Ensure all research and planning is now complete.

Gather audience feedback.

Publish a first cut of our edit.

Editing The Magazine Article Print Artefact

Our Original Image

After airbrushing the actresses face and brightening the body of the skeleton using photo shop, I then began to use filters to brighten the image and make it look more attractive. After experimenting with a range of filters I chose to use 'Sun' as it created a nice bright effect that particularly highlighted the leaves in the background.

'Sun' Filter

'Janine' Filter

Adding rating stars.

I tried to begin editing the rating stars onto the photo but soon discovered that due to the colour of the leaves in the background of the image, the text I was layering over the top looked unclear and unprofessional. I ideally wanted to use golden stars, but as they would not show up I experimented with black stars but did not like the way it looked. In order to find a way to overcome it, I looked up other magazine adverts on the internet and found that in many of them, part of the image was blacked out in order to write text that was clear to read.

Example 1

Example 2

Applying to my work

After doing this, I was able to put text over the blacked out area that stood out and looked much better. In order to choose the font I wanted to use in the magazine advert I looked at the logo Kate Nash uses on her website and album covers and discovered that she generally likes her fonts to look childish and handwritten. On the editing software I used, they had a collection of handwritten fonts so I played around with these until I found one that I thought looked good.

Kate Nash's Font

Adding the font to my work

After this, I went back to the internet to find out what else needed to be included in the magazine advert and found out that a price, quotes from magazines and informing the audience of how the CD can be purchased was important. 

Almost finished product

We were happy with how this turned out and therefore showed our teacher and asked for feedback in order to improve. We were told that we needed to leave a natural border around the outside of the image in order to leave room for it to be edited into a magazine without any of the text around the outside being cut out. As we had already saved the image, we were unable to move the text around without having to start from scratch, so in order to overcome this we added a border around the outside to create the same effect.

Finished Magazine Article

The only thing we need to do to complete the magazine article is to add a picture of the finished album cover into the top right corner. We have done the magazine article before we have started the album cover and therefore we can not add this in yet.

Our Creative Journey - Filming

We set up and filmed the lip syncing scenes in order to brand our artist and include performance in our music video. In the photos you can see Katie the director and Oli the camera man setting up to film our actress Lydia. We took photos and printed them off before sticking them up on the white wall behind her. We did this to add narrative to our music video and make the surroundings behind the artist more interesting to look at.

Risk Assessment

Production Schedule

 Production Schedule

When?	The dates that we will be filming on are... - 21st and 22nd of October (during half term) - 1st of November
Who?	The people involved in the making of the film are... Katie - Director Oli - Camera man Kirst - Producer Lydia - Actor
What?	The scenes that we will be filming are... 21st: House 1 Street 1 Field Wall Bedroom Scenes: 1-8 11-15 23-26 27-32 34-37 50 22nd: House 2 Street 2 Scenes: 17-19 44-47 1st Nov White room Lip Syncing Scenes: 9-10 16 20-22 38-43 48-49 33
How?	The type of shots that we will film... - Establishing shot - Tracking shots - POV - High angles - Low angles - Pans - Close ups - Extreme close ups - Mid shots
Which?	The equipment that we will need is... - A HD Camera - A Tripod - A Dolly - A Steady Frame
Props	- Skeleton toy/costume - Normal girl clothes - Halloween decorations - Cardboard boxes - Plaster - Old Photos of girl and ex boyfriend - Box of tissues - Ladder (for the attic) - Extra clothes (to throw) - Birthday cake - Birthday candles - Piano - (School) bag - Witch hat - Trick or treat bags - Car - Wardrobe - Party hats - Party streamer - Photos of girl and skeleton - Pen and paper - Bed - Hammer - Main picture of skeleton - Main picture of boy