Video production feedback

Effective opening with establishing shot evoking home with peaceful non diegetic music added to create the atmosphere of homeliness. A record scratch sound effect suggest the disturbance in the equilibrium and a link into the caption inside. An effective  range of shots show continuity in editing ina pre-song sequence evidencing dialogue and titles. This sequence is then repeated to bookend the video. A striking close up of a mouth links with the lyrics and lip synching is careful. A range of carefully orchestrated shots using effective mise-en-scene with the skeleton in a variety of situations adds humour and engages the audience. Costume is also used to add variety in branding the artist. One shot uses photographs  of the boyfriend and skeleton attached to the wall to add a layer of meaning.  An actress is well directed and the narrative is clearly storyboarded and well planned.  The performance element is filmed effectively in a studio and edited to aid pace and structure showing an awareness of the conventions of the medium. Level 4 is achieved through the range of shots which show creativity and imagination such as the party scene using a green screen to create an in camera effect. Two shots of shadows are filmed and key framed to merge them together.  There is lots of variety to the content showing imagination in the planning stage. A dream sequence is cleverly edited using dissolves and merging layers of video to create a surreal effect. The use of earphones on the actress creates a link with the audio in the video as we hear what she is hearing at points and the audio is edited accordingly.  The level of detail allows level 4 to be achieved despite some issues with white balancing and lighting issues that have been rectified somewhat in post-production. The video has been improved and layers added over a series of weeks which is evidenced in drafts and the web-log.  34/40